The benefits of delegating tasks are mostly obvious. And just in case those obvious ones aren’t totally obvious to you, I’ll recap those in a moment.
Yet despite the obvious benefits of delegating – or in the context of us coaches and solopreneurs, hiring virtual assistants and/or consultants – so many of us have hesitated to, or avoided, making such hires, for a number of reasons. (I recently shared the Top 10 Signs It’s Time to Hire a VA, and also the Top 6 Reasons We Hesitate or Avoid Hiring a VA or Consultant – which can without a doubt help us grow our business.)
(A quick note: by consultant, I mean someone who specializes in a narrow area, typically technology or software. For instance, I have two go-to consultants for my WordPress websites, one for my Kajabi website and course creation, one for tricky Mailchimp issues and strategy, etc. Collectively, we can just call VAs and consultants “virtual help.”)
Anyway, given so much hesitation, overthinking, or avoidance of hiring virtual help, I thought I’d share five NOT-so-obvious benefits of doing so, in the hopes it’ll make a difference in your calculations and maybe help you decide in favor of hiring a VA or consultant – or adding an additional one to your team.
Delegating was a critical survival skill for me in my corporate career – but even more so, in my own start-ups. Most important, beyond a survival skill, hiring virtual help has been the single most important factor in my ability to build Crusher Solutions, LLC, into a multi-six-figure coaching brand.
Yep…There’s a reason why all successful coaches delegate like crazy. Actually, quite a few reasons! So, let’s take a fresh look at those, starting with the more obvious ones…
And we’re not done yet!
On to the 5 NOT-so-obvious benefits of hiring a VA or consultant, or both, or adding more…
Think about the power of having more energy at any given moment during your week. I always say, time management is first and foremost about energy management. You can have all the time in the world, but if you have no energy available, you’re less likely to use that time wisely.
Think about the power of having a more positive, can-do, un-messable-with attitude on a more regular basis. When you’re NOT delegating and swamped in the weeds of your business, that’s a really gnarly mindset to be in.
But when you’re freed up and outta the weeds, you’re just plain happier and more excited to take on the important challenges of growing your business.
What we delegate today creates more time for us tomorrow. Then more the next day. And the next…and just keeps on multiplying.
For instance, a 5-minutes-a-day task that you always think, "Well, it’s only 5 minutes, so I just prefer to bang it out myself" – is NOT a 5-minute task. Multiplied by, let’s say, 250 workdays a year, it’s a 1,250-minute, or 21-hour task that costs your time, energy, and spirit!
In this way, delegation compounds! Because those 21 hours a year are not just 21 hours you’re not spending on low-value work: they’re 21 more hours a year you can be spending on your RGAs (revenue-generating activities)!
And those 21 hours accrue from just ONE 5-minute-a-day task. You may be spending a couple of HOURS every day doing low-value work…which amounts to over 500 hours a year!
Imagine having 500 extra hours in the coming year to work on all those business-building, and reputation-building tasks and projects you currently don’t have enough time for!
Yes, I know it can be hard to justify the expense of hiring virtual help. But if you make the right hire and have them doing the right tasks, it’s not an expense, but an investment. Because, let’s say your coaching rate is $100 an hour – every non-coaching or non-business-building hour of work you do is throwing money away.
By hiring a great VA or consultant, and focusing your increased time, energy and spirit on the strategic thinking, planning and execution of your long-delayed business-building projects -- you will MAKE MORE money!
Crusher Solutions, LLC, is my second major start-up, but my first mostly-solo effort. And after three years, I had hit a growth plateau, yet I was working harder and longer hours than ever. I had some virtual help, but I decided to invest aggressively in more help – for anything and everything I could possibly delegate.
And in just a few years, I was able to quadruple my revenue...and importantly, dramatically increase the number of people I could serve.
Look, we all know that hiring virtual help can be a smart move. The problem is we tend to think only about the “hassle” of hiring help, and then default to just continuing to do things ourselves. Or leave things undone. But...
“At a certain point, everything that can be delegated should be; with rare exception.” - Jenny Blake, Harvard Business Review
So -- What would you do more of in your business if you could get “outta the weeds”?
Or what business scaling initiative would you be better able to pursue?
P.S.: I want to invite you to my upcoming no-cost Masterclass...
This masterclass will be offered ONCE, on...
Wednesday, June 28 at 12pPT/3pET. SEATS ARE LIMITED
Watch and learn the Foolproof 4-Step Formula for Hiring a Great VA or Consultant, including:
√ The Key Questions to First Ask Yourself before hiring
√ What million-dollar solopreneur businesses put in their job postings to attract the best people
√ How to ‘Interview Like a Detective’ and get deeper insights into candidates
√ How to Spot the Hidden Red Flags and avoid a disastrous hire
I hope to see you there!