Why Open Rates, Clicks and Conversions Matter to Your Bank Account

"Hey Alan! What does my email open rate have to do with my business’s bottom line? And sure, click-throughs on my links are important, but hardly seem a factor in my monthly income.”

Well, if you write a blog, post to social media, put out a podcast or videos, then you are a content marketer. And opens, clicks and conversions are the primary metrics in the business of content marketing – and therefore, in improving the bottom line of your coaching business.

Because a properly functioning content marketing machine maximizes the number of people who SEE your content (opens), ENGAGE in it (clicks), and TAKE ACTION on it (conversions).

And in this process, your content is building your 'like and trust' factor, grabbing an ever-larger space in her brain for your personal brand, and ultimately predisposing her to work with or buy from you.

More Eyeballs = More Like & Trust = More Coaching...

OK, I did break a bit of a sweat at times, and it certainly didn’t happen overnight.

But learning how to create new revenue streams in your coaching business – including passive and recurring income streams – might be easier than you think. In fact, keep reading and you’ll learn some simple ways you might add new revenue streams to your business – whether you’re a life coach, health coach, professional organizer, or any kind of coach; just getting started or a seasoned pro.

And along the way, see if you can spot the common factor across many of these coaching revenue stream additions...

From 1:1 to Growing a Coaching Business: Passive Income

My company, Crusher Solutions, LLC, consists of three businesses with distinct, although somewhat overlapping target audiences: ADD Crusher™, Crusher™TV and Crusher™ Coaching, created in that order over the last eight years.

I started a coaching side-hustle based on the productivity...

Need a great blog post (or podcast episode or YouTube video) but fresh out of fresh ideas?

Here are five blog titles that will practically write the blog for you.

OK, I mean, make it WAY easier to write a blog – because the title is so “loaded” with potential juicy content. When you just read the title, your brain will call up your “greatest hits” wisdom; your lowest-hanging-fruit, if you will.

Which makes it a subject that flows more easily onto the page than, say, a topic you’ve been busting your butt on for a week trying to figure out how to make interesting.

To illustrate, let’s start with…

The ONE Thing ALL [top performers/experts/etc.] Have in Common

This headline will steer your writing brain directly toward one of your go-to, can’t-lose strategies or tips or tools. For instance, in my world of productivity, upon reading this headline, my mind goes to the morning planning ritual. Because I know that 99% of all successful,...

*I don’t really mean that.

Well, I do mean it a little…(I’ll explain further below.)

Worrying about ‘being original’ is one of the classic barriers to consistent content creation. Coaches trying to generate new blog, video or social media ideas can get paralyzed because they tend to feel, well...

“What I want to say has already been said a million times.”

Of course it has! We are ALL writing stuff that’s ‘already been written.’ But also, no one has said it the way YOU will say it. Nobody’s put the exact information together and articulated it in the exact same way you will with your perspective, your particular words, images, etc.

And here’s another thing: Go ahead and steal. That is, after all, how art is made. Picasso once said: “Good artists copy; great artists steal.”

Beethoven “stole” from Mozart, Brahms “stole” from Beethoven, and so on. Brahms famously said, after a...

Last week I wrote about the reasons so many of us coaches are feeling overwhelmed in running our businesses. Are you among the overwhelmed?

See if you can identify with this scenario...

You turn on your computer to craft an important email, and when you open your emails, there are 45 new emails. You figure, well, let me answer a few of these – just the most urgent ones – and then I’ll get to writing that important email.

And 45 minutes later, you’re still dealing with your inbox and you don’t even remember what email you were supposed to be writing!

Well...

You’re not crazy, lazy, or lousy at what you do…

You’re just overwhelmed.

Tim Ferriss says, “Being overwhelmed is as unproductive as doing nothing.” Actually, it’s way worse.

When we’re overwhelmed, we’re jacked up on cortisol, which hobbles us in the present, drains us for the balance of our day, and damages our neurons for the future. It results in a...

The reason I wanted to do this short blog is because so many of the coaches I know – and whom I coach on business-building and productivity – feel totally overwhelmed.

I often hear things like, “I want to get to six figures, but I can't work fast enough to do it all, and I’m trying to bring some balance to my life!”

Or, “It’s hard to do all the stuff I need to be doing – website updates, blogging, social media, etc. I. Am. Slammed!”

So how is it so many of us got into this state of overwhelm?

Here are the 5 Reasons We Feel Overwhelmed in Running Our Business. The better we understand these, the better we’re able to battle back and feel more in control.

#1 Your Brain is Outgunned:

Our brains are set up basically the way they were 200,000 years ago when the information intake on a given day was the equivalent of a few kilobytes.

Today we’re carrying devices in our hands that have more computing power than the...

Today I’m talking about why it’s so hard to get all our work done! Why our brain doesn’t do what we want it to do!

Short answer: because our brain’s an outlaw!

If you struggle to stay on task, to consistently move your key projects forward, you are not alone and this is for you!

So many of the coaches I know, and whom I coach on business-building and productivity, feel like they’re in a constant battle with their brain, their energy, willpower, etc.

I often hear things like, “There’s so much work! My brain can’t keep up with it all. Social media, emails, and I’m losing business as a result.”

This is why I’m sharing insights into your outlaw brain that can help you reform it, even if you’re totally scattered and overwhelmed!

Plus, get my free video, “5 Mental Performance Secrets I Wish I Knew as a Struggling Executive,” in the link at the end of this blog.

Your brain wants to do the easy tasks.

Many...

Let’s talk about your website’s home page.

If you’re a coach, and you have a website – even a fabulous, gorgeous website -- then this is for YOU!!

The reason I wrote this quick blog is because so many coaches’ websites have glaring mistakes – particularly on the home page, and particularly in that special piece of real estate known as, “above-the-fold.” (The area you see when you first land on the page, before you scroll down to see more.)

And as someone who’s spent 20-some years in the advertising biz, I’m a bit of a critic when it comes to websites. But that’s good news for YOU!

Because I’ll share with you 5 Common Mistakes Coaches Make on Their Home Page. Some of which are downright gag-inducing (though all are fairly easily fixable).

[PLUS, further below you can grab my complimentary checklist: The TEN Biggest Mistakes Coaches Make on Their Homepage. It’s likely you’re making one or more of these...

Today I’m talking about energy. Having more of it. So you can be more focused for longer – and do more of the things that build your business!

If you wish you had more energy across your day, this is for YOU.

So many coaches I know – and whom I coach on business-building and productivity – feel like they only get a handful of fully energized hours in a given day. If even that.

And as I often say…

“Energy management is more important than time management. Because no matter how well you manage your time, if you have little energy, you’ll get little done.” -APB

…particularly when it comes to the energy-intensive work of business building: writing, creating new revenue streams, consistent follow-up, consistent marketing, etc.

So today I’ll share some of the hidden energy vampires that can undercut our daily productivity – thereby hobbling our business-building.

AND, I’ll share a few quick-win energy savers that...

“Much of our time is getting sucked away by preventable wastes of our time and energy. Emphasis on preventable.” - Alan P. Brown

If you work your butt off, but at the end of the day, wonder, What the heck did I actually get DONE today? This is for YOU.

The challenge is to name them, identify what causes or prompts them – “Why am I doing it”? – and then make a change in our environment, mindset or actions that patches that leak.

I recently did a Facebook Live on this topic, and wanted to share it here as well, because so many of the coaches I know complain that the important projects they know would help their business are just not getting DONE!

One coach recently told me, “I’m white-knuckling it all day!”

And even if things aren’t quite that bad for you, just wasting 12 minutes a day amounts to a FULL WORKWEEK every year. Think about THAT. (And I’ll show you the math on that in a moment.)

So here I’ll share some...