Follow these step-by-step best practices to growing the single most important marketing asset in your business: your email list.

A while back I posted about the importance of assigning more importance to list-building vs. growing your social media following. Not saying the latter isn’t important. In fact, social media is indispensable for…growing your email list! 

But your social media efforts should not be first and foremost about growing your audience, but about leveraging your audience to grow that list. And why’s that so important? 

The Importance of Building Your Email List 

In the aforementioned post, a couple of the reasons cited were the fact that an email reader is much more receptive to your message than an Instagram- or Facebook-scroller; and that an email will reach an exponentially higher percentage of its intended audience than will any (unboosted) social media post). 

Furthermore… 

Most people who visit your home page or blog aren’t ready to buy – requiring eight o...